Decals are customizable graphics printed on a thin plastic adhesive backed film, typically PVC vinyl. This material has pressure sensitive adhesive on the backside, giving decals widespread versatility and easy installation. They don’t need a fixture, sign post or other hardware, as they stick to a variety of surfaces, making them ideal signage for:

  • Mounting on a retail storefront window glass to grab attention and promote the brand.
  • Amending existing signage to reflect new information.
  • Decorating cabinets, store fixtures or display components in the field.
  • Advertising on walls or floors of stores without affecting the store layout.
  • Raising product or brand awareness on hardware like laptops.
  • Marking luggage or other containers with disclaimers or information.
  • Highlighting the fins or wings of an airplane with promotional material.
  • Showcasing brands on machinery equipment, as well as displaying safety labels or instructions.
  • Easily attachable and removable general signage.
  • Sticking to metal, typically seen in graphics ranging from OEM overlays, bumper stickers, or corporate racing sponsorships.

Custom Decal Printing

What makes decals great is that they are versatile and can be built to best suit your custom application. NGS Printing can build your decal with over-laminate films that provide additional protection, thickness, texture and finish. In addition, decals can be built with different adhesives to make them bond better to surfaces ranging from windows, concrete, to metal. Unless specified otherwise, decals are manufactured using a permanent pressure-sensitive adhesive for long term use but can still be removed with the proper tools such as a heat gun and adhesive remover. NGS Printing provides lower tack adhesive decal alternatives for easy removal and flexibility for non-permanent applications.

In addition, decals can be customized for your application ranging from:

  • Clear, White, or colored base material
  • 1st or 2nd Surface printed
  • Permanent or Removable adhesives
  • Die cut (Kiss/Plotter Cut or Thru-Cut)
  • Scratch Resistant
  • Gloss or Embossed laminate surfaces
  • 0.004” to 0.040” thicknesses
  • Rigid or Flexible

Make an Impression with Custom-Printed Vinyl Decals

Decals can be specifically designed for a variety of environments, including indoor and outdoor usage. Fully customizable, decals can be die cut to specific shapes and even combined with other pieces to create larger signage.

A unique form of decals, called rub-on decals or die-cut decals, are composed of intricate die-cut shapes/letters, which can be combined together into a larger whole. Each elaborate detail and individual piece such as individual letters are plotter/kiss cut out of a single sheet of material. During the creation process, the waste is removed, leaving only viable signage on a silicone release paper. An hi-tack application tape or pre-mask is then applied over the cut pieces to hold the proper spacing of all the parts in relation to each other during the installation. When applying signage, the graphic should be smoothed out onto a desired surface. The application tape should then be peeled away, leaving the individual kiss-cut pieces on the finished surface.

Decals serve every size company in many industries, promoting general brand and specific products. Decals can enhance any retail or in-store shopping experience with standout visuals. The versatility of this signage depends on only the overall design process. Smaller decals can display only a word, an image or letter, while larger graphics can convey detailed instructions, brand image or marketing slogan.

What is a Vinyl Transfer Decal?

A vinyl transfer decal is an adhesive-backed vinyl custom kiss-cut into letters, numbers, and intricate shapes.  By kiss cutting (partial depth cutting), the spacing of the individual vinyl decal pieces is maintained.  A low tack transfer tape is applied over the entire die-cut decal for ease of installation. 

What’s the Difference Between a Sticker and a Decal?

While, technically, all decals are stickers, not all stickers are decals.  Stickers are small, cheap, and frequently made of paper label stock.  Print buyers refer to graphics printed on adhesive-backed vinyl as decals to define them as higher quality, durable, and usually can be used outdoors.  Many are large format and are placed on walls, floors, and glass. Decals can also be made to be both removable or permanent depending on the adhesive used.  

Build More Traffic With NGS Printing

As with any signage, decal design is only half the equation, with product quality and construction finalizing the product. Clients looking to create decals for their organizations should choose a partner with a reputation for quality signage creation and years of experience. At NGS Printing, we pride ourselves on our ability to under-promise and over-deliver. Contact us today to design your next decal initiative and take your brand awareness to the next level.

Constructed most commonly using: Pressure Sensitive Adhesive Backed Vinyl, Rigid Vinyl w/ transfer adhesive, Polyester w/ transfer adhesive, Polystyrene w/ transfer adhesive

Decals are also known as: Stickers, labels, rub-on decals, kiss-cut decals, die-cut decals, pressure sensitive graphic decal, adhesive backed graphics, adhesive backed PVC

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