We have a lot to be proud of and thankful for here at Hopkins Printing. We’ve produced industry leading screen printed and digitally printed graphics for more than two generations. We chalk this up to our dedication to producing a quality product and being a print supplier brands, retailers, and display companies across the country can rely on to not let them down. Thanks in part to our experienced staff – many of whom have been with the company for more than a decade now as well as our loyal customers’ high expectations – we constantly aim for perfection.
All that being said, our process has helped us maintain our industry leader status. What is our process, you ask? Allow us to elaborate.
“We aim to under promise and over deliver.”
First and foremost, Hopkins Printing aims to under promise and over deliver. We want long term relationships with our clients and that only works with having a good understanding of expectations, offering real solutions, and standing by our commitments. Our customers’ time and money is personal to us because it’s personal to them. That’s why we ask the tough questions, so we can fully understand exactly what it is that you want. The more we know, the better we can do our jobs.
That’s essentially what our process is in a nutshell – asking the kinds of questions that help you better solve business challenges through signage. After all, the economic value of signage is indisputable, given that 60 percent of businesses experience growth in sales after updating their signs, according to the Sign Research Foundation.
Understanding your project’s needs
Every client’s needs and expectations are different and vary from project to project, which is why we ask the tough questions that need to be asked to offer better solutions. How is this graphic being used? What is the expected life span? What is the goal? What does the artwork look like? Can we assist with shipping or fulfillment?
Asking questions like these help us avoid making assumptions and over-engineering. The more we know about you and your project, the more expertise we can lend that leads to better solutions and cost savings for your projects. Since Hopkins Printing offers screen printing and digital printing, we often can provide our clients with significant savings in time and money by seeing the artwork at the time of quoting. Other printers who don’t have screen printing capabilities can’t offer clear coating, white printing, spot colors, or the speed and versatility the way Hopkins can.
Offer real solutions
‘Real’ solutions come from experience and a thorough understanding of what’s possible. At Hopkins Printing we value our employees, and their average 13-plus years of loyalty is evidence of this. Other printer manufacturers who rely on temps, newbies and interns is a recipe for mistakes, reprints, deadlines missed and project failure. Frankly, inexperience only gets ‘yes’ men and a lack of help.
Customers can rest assured that we have their best interests at heart. With a good understanding of your needs and project we can offer ‘real’ solutions like material options, ways to save, help with lead times and solutions to other project issues.
Standing by our commitments
For over 60 years, Hopkins Printing has built a reputation as the printer you can rely on to get the job done right, the first time, every time. We do this by prioritizing quality over quantity. Evidence of this is the equipment we use and how we choose to always be living on the bleeding edge of technology. Since our recent additions of the amazing Inca Onset X and the Zund D3, the industries best technology can be found at Hopkins Printing.
Hopkins refuses to let customers down, which is why we provide lead times with upside, refuse to run at 100 percent capacity, and have redundant equipment. We strive to always have alternative options to ensure we can meet our promises.
In conclusion
These are just a few of the ways Hopkins has developed our process. Bottom line? When you help us, we help you. Our customers’ input is what allows us to deliver the signage you want at a price you can afford. We’d have it no other way. Contact us and put our process to the test.
