Much is made of the advertising and marketing powers of signage, and with good reason. According to Sign Research, visible signage registers an effect on the viewer's brain. The longer the sign is clearly in view, the greater the impact. This truth has lead signs and graphic displays to enjoying a position of dominance in the retail marketing industry. Sellers know that well-made signage has the ability to turn heads and hold attention.
But what about signage's other, less celebrated uses? While marketing and advertising have their value, graphic displays can serve another valuable function, not just within the retail space but within workspaces as a whole: Information. Various forms of graphic displays are designed not just to capture viewer attention but to impart essential data. Here are a few ways that signage can alert and educate employees and consumers:
Employee training, equipment usage and consumer safety
Many employees today need to operate heavy equipment for their livelihoods. Whether they work in construction or on an industrial site, they are counting on manufacturers to provide them with safe hardware that gets the job done. Part of safety is intuitiveness. The less an employee has to guess, the better.
To reduce the risk of chance, many equipment manufacturers install graphic overlays over their control panels. Called membrane switch overlays, this form of signage identifies button and lever functionality, giving the employee confidence that they are in control of the hardware they are using.
Another simple but effective form of informational signage is posters. Posters are typically large, covering a sizeable amount of wall space within an employee's vision. Rudimentary safety instructions, worker harassment policies and corporate culture slogans can all be displayed in an area where they are plainly visible to all on-premise staff. Posters made of a durable plastic base material instead of papers ensure the sign will be visible for years at a time.
When trying to instruct employees and consumers, it can be useful to place signage in all possible viewing zones. This means occupying the space directly in front of, below and above the user. Floor graphics are an excellent tool to providing directional help for all space inhabitants. Fire evacuation rules can be displayed in a manner that is clearly visible and easy to understand.
For signage at head height or above, hanging signs, banners, and aisle markers work exceptionally well. This form of signage can be used to provide customer service, directional assistance in the form of a map and important heads-up safety information that the space feels its users need to know (such as employees should wear hard hats and gloves in this space). These forms of signage are designed to capture attention immediately and from a distance, making them ideal informational displays.
Why quality matters
When it comes to conveying information, quality matters. A printed sign with colors out of calibration can will be noticed and read much less than a properly printed sign. Employee safety is a top priority for any organization so making this quality signage is an investment in the long term. NGS Printing has the skills needed to reliably create visible, dynamic informational signage within a reliable time frame.
Contact NGS Printing today to find out how we can improve your organization's informational graphic displays.