We at NGS are always delighted to help our partners discover new ways to promote their products and brands. To that end, we'd like to feature some of our offers that we think you'll be interested in.
The first products we'd like to feature are our concrete and sidewalk graphics. These, simply put, are printed products that are specially designed to adhere to concrete surfaces. They're mostly requested for outdoor use, so you know they're tough enough to handle foot and vehicle traffic, as well as normal and adverse weather.
Who uses concrete and sidewalk graphics, and how?
With a little creative thinking, sidewalk or concrete graphics are a great advertising option for any industry:
- Retailers put them outside of their stores to promote a sale or special new product.
- Municipalities place concrete graphics at street corners to help guide people to restrooms, elevators, or direct people to an event.
- Brands use them to draw attention to their name and products near stores that sell their products.
- Restaurants place them outside, adhering them to the building wall so diners can view the menu.
- Schools, colleges and universities use concrete graphics to label buildings and guide students during major events like freshman orientation.
In short, the applications for concrete and sidewalk graphics are practically endless. What's more, they can be adhered to any concrete- or asphalt-like surface. To spark your creativity, here are some interesting ways brands have used these graphics:
- As part of a store design. Some retailers and other businesses adhere a large graphic to the wall and continue the artwork onto a concrete ground. Depending on the flooring, this technique can be used both indoors and outdoors.
- As advertising at bus stops. According to one our our suppliers, a transit advertising company turned the sidewalk in front of a bus shelter into ad space. As a result, riders remembered the ads for longer periods of time, and advertisers came back for more campaigns.
- In front of retail stores. With so many outdoor malls these days, using the sidewalk to promote a sale is a perfect non-intrusive way to be noticed.
- At gas stations. Placing a concrete graphic near each fuel pump ensures the customer will see any promoted product.
- To augment reality. We've all seen photos of chalk art made to look 3-D. Concrete graphics can achieve the same effect. Additionally, you can incorporate actual 3-D elements. For example, a Halloween store could have a latex hand sticking up from an image of a grave.
What are the benefits of using sidewalk and concrete graphics?
"The ground is underutilized territory for ads and branding."
Consumers are used to encountering advertising at eye level and above – think posters, billboards and POP displays – but the ground is still underutilized territory. As such, placing a graphic on concrete makes it stick out more in their memory.
That said, sidewalk graphics aren't only for advertising. They're also perfect for brand awareness and wayfinding in and around a store. Such pieces of art are a great way to direct people to a specific location – like a pop-up shop, featured item or even the checkout lines, for example. If done creatively, sidewalk graphics transform a typical space into an immersive experience that adds fun and color to an otherwise boring area.
If you're looking to capture your customers' attention in a way they're not used to, look no further than concrete and asphalt graphics.