Have you ever seen something on the news and thought, “Woah, that would be great to use in a display for my brand?”

Referencing current events is a great marketing tactic – it makes your company seem timely and relevant.

There’s something major to keep in mind, however.

When you incorporate a current event into your display, make sure the connection you make is relatable.

You want the customer to identify with the ad, not find it distasteful. 

This means you need to know your audience’s feelings toward a person or event and act accordingly.

Try to be neutral rather than political, and remember that bad POP signage is a lot harder to replace than a bad tweet.